What do I do? Good question.

Ever had trouble telling someone what you do for a living, between floors on an elevator? Not easy. And that's if they're interested.

Well, I'm told by the SEO powers that be, that if a blog is going to have any impact on your search rankings (don't worry, I only sound like I might know anything about search), you need to 'backlink' to your home page. It seems that one way to do that is to post an entry on your business. This is not something I ever really planned to do as this blog is meant to be informal, but if this backlinking works, it's cheaper than paying Google to send me uninterested browsers.

I founded ChannelStrength back in early '05 partly to serve a lifestyle purpose. More specifically, to spend more time with my young children. Novel thought. You see, for many years pre-blog, I traveled over 100K miles year in, year out. Too much (as I sit writing this from an airport lounge). Anyhow, I wanted more control over my schedule and so far, the plan is working. Kind of.

ChannelStrength helps emerging telecom providers and Web 2.0 companies identify, engage and launch indirect channels to market. In simpler, less marketing speak terms, we help young companies figure out what they have and why a channel would want to partner with them or resell their services. From there we package up their strengths - in channel friendly wrapping - and head out to find and secure channels, and turn them into sustainable revenue generators. When we're not doing any of this, we're lending our extensive experience and relationships to help these clients in any way we can.

Like I said. So far so good. The best part is being so close to such innovative companies and the entrepreneurs that lead them. Oh yeah, and being home a little more often.

To learn more, I invite you to 'backlink' to ChannelStrength. Hopefully Google will notice.