Is Google Good for Small Business?

My friend Irv Shapiro, CEO and founder of Ifbyphone (www.ifbyphone.com), has for a couple of years now been asking people this question. He contends - and I must disclose that I am now a believer - that people do business with people they know. And, more importantly, since relationships are built in person or at a minimum over the phone, small businesses need to receive phone calls as a direct result of their Internet Marketing spend.

Sure, Google in some way is arguably an important part of any online strategy, but if it doesn't produce phone calls, is it good for Small Business after all. Read this post at Ifbyphone's new blog for more on this. There's also plenty else there worth reading. This is a company to watch.