Skype and Google. Too bad this one does not have legs.

If anyone could figure out a way to make hay out of Skype, it would be Google. Some how, some way they would figure out to leverage Skype to give their advertisers more good opportunities to reach their audience. Skype is already a world-class application and does not suffer like other services from being difficult to use. And I don't know anyone that I have turned on to it that did not ultimately find it in some way useful.

What Google would do - that Ebay has not - is find additional ways to integrate Skype into other services and applications to render it that much more useful to its users. After all, look how long it took to get Skype into a social network environment.

Anyway, all this for not, it seems. At least for now. The rumor appears to have come and gone with our turkeys last week. Sooner or later though, one of these Skype rumors will come true.