More artwork from Cupertino.

I never used to care about MacWorld being in town, save maybe for the lack of tables at good restaurants. In fact, that can probably be said for a lot of people. Not anymore. Seems like once a week that I talk to once PC stalwarts sneaking off the the Apple store to see what the buzz is about.

And today, Steve and his pals struck once again. After a week of watching the locals guess at what this year's Iphone is, Air was released as a new entrant into the ultra-portable computing segment; a segment that can well use the competition. Having not so long ago purchased my own MacBook Pro, I found out first hand that the combination of very light and very powerful was hard to come by. Once again, Mac is resetting the standard for a segment and in doing so will again be able to straddle both the consumer and business markets. This in itself is an accomplishment many foes cannot seem to do.

At the risk of gushing at them, I am no longer sure what is most impressive about Apple. Product design? Buzz creation? Brand extension? You name it, they're building a Harvard Business case for it. And lets not forget the Fort Knox secrecy. No idea how they keep so many people, so quiet.

Well done, Steve. Again.