London Calling. 12 million times.

I am the first to admit that I know not enough about the telephony market in the UK except for maybe the fact that they always seem to have cooler mobile phones than we do. I've has some tell me that they barely use auto-attendants, while others claim they are ahead of us in many ways. But I have sensed in the past the BT is adequately innovative - being a telco and all - and this week I heard their name mentioned a few times in the hallways at Ecomm. Seems they had more than a little to do with RingCentral's latest money news.

Earlier this week, I got a Google Alert (more people should use these) that RingCentral has raised $12 million. For once, I thought Google had failed me. After all, that was old news. RingCentral announced a $12m raise back in September - why is Google only picking this up now, I wondered.

Low and behold, Google still works. RingCentral rang up yet another $12m on the heels of their new OEM deal with BT. Being one that loves 'doing deals' I must say this one impresses me. Talk about getting access to new markets. The raging success that virtual PBX's are in this country will now test foreign waters. Will the average English person be as impressed by a small business that suddenly sounds big? Lets hope so for those that have placed a $24m bet in less than 6 months.