Ooma update.

I am the first to admit that not enough people read this blog. Yet. But I can offer an interesting stat on what readership there is. Of all the search terms or referring URL's used to reach this page, the leading common denominator appears to be Ooma - the home appliance promising free calls for life, among other things.

Let me explain. A while back when Ooma came out from under, their PR folks did a real number on the launch. I picked up on it and penned a few posts on the topic. Now, it seems, when people are looking for Ooma reviews (I assume to maybe buy one) they land here. And then leave promptly thereafter.

So to my surprise (kind of) I read Om Malik this week concerned about whether Ooma was dooma'd. Seems they have gone through some changes at the top and are re-packaging and re-pricing their offering. Look, the free call market can be an unrewarding one. It's a fun space for making noise and for some easy enough to build a user population, but long term traction and revenue are challenging. The ladder two are pretty important when running a business.

Hmm. I have probably now just doubled the Ooma review-seeking crowd on my blog. Oh well. I hope they make it. Ooma, that is. If they can, it spells better days for the many others using free calls to start their dream business.