Social Networking + Voice = Equals.

Equals was born this week. Or at least made more noise that it has since dribbling out over the Winter.

While I have not used it yet, Equals promises to bring one click conferencing to the Facebook generation. Talk to your closest friends - all together - with one click (or so). Another indicator that voice conferencing has always and will always be the killer-app; it was just too hard to do for so long. Face it, it's more fun to be on a call with many friends instead of just one.

It appears though that Facebook is just a starting point; an instant PR firm for a company with bigger plans. 'Buzz Me', not yet generally available, is targeted at mobile professionals. BTW - I was at Web 2.0 this week. Mobile professionals (who isn't one) better look out. Everyone is after you.

But I digress. 'Buzz Me' smells of a voice portal that will get you hooked by being your automated assistant. As much as Wildfire and so many others failed in the past, I do believe that we are now ready to be married to one speed dial if it can do enough things for us. I for one am looking forward to trying it. Learn more about it here.