Tag, you're it. SimulScribe re-brands.

I am officially addicted to receiving my voice mail as text in my email. In fact, I can't recall the last time a technology won me over so quickly; it may have been voice mail itself, some 15-20 years ago.

SimulScribe - the folks that turned me on to it - re-branded to PhoneTag this week, rightfully so. As time passed, I imagine the need for a more consumer-friendly name became evident. With it they're adding a very intuitive feature to the mix. Assuming you upload your contacts to your account online, they'll use their technology to match your incoming message with a contact in your list. Why? So that the converted voice to text email comes to you in such a way that you can simply reply to the caller by email - to their email, that is. Brilliant. As a user, I can attest to the very natural tendency to want to hit 'reply'. Nice going.

There is one caution I offer. While this service no doubt offers productivity and convenience, it can lead to a voice-less transaction between you and your caller. You not bothering to listen to the wave file and catch any of the intended intonations, and then you replying by email. Maybe voice-to-text emailing will soon have etiquette rules of its own.